Starbucks’ boss Howard Schultz has a great piece of advice which I believe applies to newspaper designers and artists.
In an interview with Forbes’ magazine, he says there is a fine balance between creativity and discipline.
At many newspapers, design and graphics discipline often get thrown out the window in the name of creativity. Designers and artists like to think they are giving their creativity full flight when they dabble with all sorts of colours, styles and typography, among other things. Often, these become decorative rather than informative.
Gradually, the design philosophy and principles are thrown out and the paper begins to lose its identity.
So Schultz’ principle of creativity and discipline must work hand in hand.
Courtesy of PeterOng.com
Thanks Peter
hmmm, interesting...
ReplyDeleteCan't say I've seen this happen much at APN. There's definately creative ways of being informative. I think we focus too much on the functional side myself.